After a whirlwind beginning, The Perfect Spot for You officially opened for business in October 2015. Today, they shoot about 1,000 houses a year, work with around 350 agents per year, and have a team of five photographers. Though Jennifer and Chris originally only created websites and Matterport 360 tours, they eventually expanded into every kind of real estate marketing imaginable—like virtual staging, flyers, brochures, lifestyle videos, drone videos, drone photography, and headshots.
Proper marketing with high caliber photography and media, Johnson says, is crucial to any real estate agent.
“Media is how buyers are going to come see their house. The better the photos, the more multiple buyers come to see it. This raises potential for the seller and lets the buyers know that the home is true to representation. It gets them over the asking sales price,” she says.
At this point, nearly all of The Perfect Spot’s business is exclusively referral, which Jennifer credits to their “customer-first” business model. Though all the photographers at The Perfect Spot try to make their photos as crisp and beautiful as possible, their main focus is to ensure that the customer is satisfied with the end result no matter what. In other words, Jennifer and her team always ensure that it’s the customer’s vision—not theirs—that shines through in the end product.
“Between my ultimate customer service and his more business-oriented side, we have a really wonderful yin and yang,” she says.
Above all, The Perfect Spot for You has remained so successful over the last five years because of their close relationships with their clients.
That, and their adorable mascot Holly Go Lightly—Jennifer and Chris’s Dalmatian—keep them at the top of mind for their clients.